Frames and Shiny Things
Why should a frame make a piece of art worth much more than the additional cost of the frame? I can understand it can add a certain amount more than what it cost to frame, but it seems to be disproportionate. It is a lot to do with perception, I suppose. Yes, I would like to frame my drawings and paintings in beautifully made frames, the really expensive ones! Real wood, no wood grain effect chipboard that seems to be all you can get in any reasonably priced framers.
This fascination with “finished product” outweighing what is underneath the surface sweeps across many areas of life in the West. There is superficial idea of what beauty is, from our food chain to how we judge art and even people. This tendency to judge things by their outward appearances alone has tricked us, our “beautiful” shiny objects are breaking down, they are designed to, so we are caught in the cycle of buying the newer version. When we turn to use the old way it is no longer available to us because everyone is caught up in the cycle and the old way of doing things is obsolete.
Marketing is even taking over the way people talk about how to be an artist, how to sell yourself. I am concerned that if you are not already established as an artist, who are free to be eccentric, that artists by the hoops that they have to jump through to get any type of funding or exposure have to, by nature be a certain way inclined. I cant help but be reminded of those pieces of fruit or vegetables that are not the right uniform shape to get to the packaging stage of the production line being cast aside, and their irregular kind dying out.
I always made it through the system as one of those irregular pieces of fruit! I was lucky because I went to interviews with human beings and it wasn’t just about filling in allocated spaces in forms. People are all more than their C. V. more than the forms they fill in more then their 6 jpeg images. We have strange selection processes, I think we need to rethink the way we choose things and deciding what things are worth, not to do things the easiest way, because we all know what we loose when we just go for the easy option, we loose our integrity.